[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/xn--adrimadiseo-beb.com\/uncategorized\/how-to-setup-hubspot-analytics-in-wordpress-the-easy-way\/#BlogPosting","mainEntityOfPage":"https:\/\/xn--adrimadiseo-beb.com\/uncategorized\/how-to-setup-hubspot-analytics-in-wordpress-the-easy-way\/","headline":"How to Setup HubSpot Analytics in WordPress (The Easy Way)","name":"How to Setup HubSpot Analytics in WordPress (The Easy Way)","description":"Are you tired of jumping between HubSpot and WordPress just to see your website analytics? If you\u2019re running marketing campaigns in HubSpot but your WordPress ... Leer m\u00e1s<\/a>","datePublished":"2025-03-13","dateModified":"2025-03-13","author":{"@type":"Person","@id":"https:\/\/xn--adrimadiseo-beb.com\/author\/mitzamitza-es\/#Person","name":"adrimadise\u00f1o","url":"https:\/\/xn--adrimadiseo-beb.com\/author\/mitzamitza-es\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4f04015a3698191a873267b006e8e8789ce30b6ee841a5518a6033860d50fe16?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4f04015a3698191a873267b006e8e8789ce30b6ee841a5518a6033860d50fe16?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"adrimadise\u00f1o.com","logo":{"@type":"ImageObject","@id":"https:\/\/xn--adrimadiseo-beb.com\/wp-content\/uploads\/2022\/05\/cropped-logo_adrima.png","url":"https:\/\/xn--adrimadiseo-beb.com\/wp-content\/uploads\/2022\/05\/cropped-logo_adrima.png","width":450,"height":90}},"image":{"@type":"ImageObject","@id":"https:\/\/xn--adrimadiseo-beb.com\/wp-content\/uploads\/2025\/03\/setup-hubspot-analytics-in-wordpress-og.png","url":"https:\/\/xn--adrimadiseo-beb.com\/wp-content\/uploads\/2025\/03\/setup-hubspot-analytics-in-wordpress-og.png","height":1080,"width":1920},"url":"https:\/\/xn--adrimadiseo-beb.com\/uncategorized\/how-to-setup-hubspot-analytics-in-wordpress-the-easy-way\/","about":["Uncategorized"],"wordCount":3031,"articleBody":"Are you tired of jumping between HubSpot and WordPress just to see your website analytics? If you\u2019re running marketing campaigns in HubSpot but your WordPress website isn\u2019t linked to it, then you\u2019re missing out on powerful insights (and wasting precious time).Connecting your WordPress site to HubSpot will bring all of your website data directly into your HubSpot dashboard. No more guessing about your site\u2019s performance \u2013 you\u2019ll see everything from page views to conversion rates alongside your other HubSpot analytics. \ud83d\udccaThink that sounds too complicated? Don\u2019t worry!We\u2019re about to show you how to connect WordPress and HubSpot analytics in just a few clicks. It\u2019s easier than you might think.Why Connect WordPress to HubSpot Analytics?If you are a HubSpot user, then you already have powerful analytics at your fingertips.Whether you run a WordPress blog, an online store, or a service-based website, HubSpot insights and analytics data can help you make smarter business decisions.\u270b But without connecting HubSpot to your WordPress website, you\u2019ll be missing out on important data about its visitors.Once you connect WordPress to HubSpot, you\u2019ll be able to:Track form submissions to identify drop-off points and reduce form abandonment.Optimize email campaigns for better open and click-through rates.Use live chat to assist visitors in real time and improve customer experience.Monitor sales and payments to refine your eCommerce strategy.Best of all, this data integrates seamlessly with your existing HubSpot analytics. You\u2019ll get a complete picture of how visitors interact with your WordPress website alongside your other marketing metrics.This means you can make better decisions about your content, optimize your sales funnels, and improve user experience \u2013 all from the familiar HubSpot dashboard.\ud83d\udca1 Insider Tip: While HubSpot Analytics is powerful, we usually recommend that our readers use Google Analytics instead. It\u2019s a free analytics platform that gives you access to a wide range of data for understanding more about your visitors. Plus, it\u2019s super easy to use Google Analytics by installing MonsterInsights. It creates user-friendly reports about visitor behavior, plus advanced tracking for eCommerce, forms, and affiliate links directly in your WordPress dashboard.We use this setup ourselves because it provides deep data insights in beginner-friendly charts. Just check out our full MonsterInsights review to see all the benefits.With that said, we\u2019ll show you how to set up HubSpot analytics on WordPress. Here\u2019s a quick look at all the steps you\u2019ll take:Ready? Let\u2019s jump right in!Step 1: Install and Activate the HubSpot WordPress PluginTo allow HubSpot to track analytics on your WordPress website, you\u2019ll need to connect the services with a tracking code. Luckily, the free HubSpot All-In-One Marketing plugin automatically installs the tracking codes for you.This means that once you\u2019ve set up your, let\u2019s say, email marketing campaign, HubSpot will automatically assign tracking codes. These codes help monitor user interactions, email engagement, and conversion rates.The first step here is to install and activate the HubSpot All-In-One Marketing plugin.To do this, you\u2019ll need to navigate to Plugins \u00bb Add New Plugin from the WordPress dashboard. Then, you can use the search feature to look for the HubSpot CRM plugin.After that, just click \u2018Install Now\u2019 on the search result, then \u2018Activate.\u2019For step-by-step instructions, you can check out our guide on how to install a WordPress plugin.Add Tracking Code ManuallyCan\u2019t install the HubSpot plugin? This might happen due to compatibility issues, plugin conflicts, or restrictions on your WordPress hosting.If this happens to you, then you\u2019ll need to add the tracking code manually. You need to go to \u2018Settings\u2019 from your HubSpot dashboard. Just click on the gear icon in the menu bar.Under \u2018Account Managements,\u2019 you\u2019ll need to find the \u2018Tracking Code\u2019 option.On the right-hand panel, you can click \u2018Set up tracking by embedding code\u2019 to expand the section.From here, you can go ahead and click the \u2018Copy\u2019 button.Now, you can use this tracking code before the closing tag on every page of your website.Alternatively, you can add the code across all pages through the common footer file in your theme files. However, modifying theme files is not very beginner-friendly \u2013 one tiny mistake can break your WordPress website.This is why we always recommend using the WPCode plugin, which is the best code snippet plugin on the market. It allows you to add custom code in WordPress without the risk of breaking your site. We use WPCode across our partner websites to create and manage custom code snippets easily. If you\u2019re interested in learning more, check out our detailed WPCode review.So, let\u2019s go ahead and install and activate the WPCode plugin. If you need help, you can read our guide on how to install a WordPress plugin.\ud83d\udca1 Note: You can use the free WPCode version to do this, but upgrading to WPCode Pro gives you access to full code history, the ability to schedule your code, and more!Upon activation, simply head over to Code Snippets \u00bb Header & Footer. Then, you can paste your HubSpot tracking code into the \u2018Footer\u2019 field.Go ahead and click \u2018Save Changes\u2019 to complete the process.Step 2: Connect Your HubSpot Account to Your WordPress WebsiteAfter activating the HubSpot plugin, you will be prompted to connect it to your WordPress website.If you\u2019re new to HubSpot, you can choose a sign-up method with Google, Microsoft, or Apple. If you already have an account, simply enter your email address and click \u2018Verify email.\u2019In this tutorial, we\u2019ll walk through the HubSpot sign-up and setup process.On the HubSpot page in your WordPress dashboard, we\u2019ll select the \u2018Sign up with Google\u2019 option, for example.HubSpot will then confirm your Google account and request permission to access your basic profile details.In the next popup, you\u2019ll be asked to provide some details about your business, such as your company name, industry, size, and more.You can just fill in the required fields and then click \u2018Next\u2019 to continue.Once you\u2019ve gone through the setup wizard, you\u2019ll be redirected to the WordPress admin area.Here, you\u2019ll find the \u2018Connect website\u2019 button. Just click on it to finish the sign-up process.After that, a welcome popup will appear.You can choose to \u2018Get started\u2019 right away or click the \u2018Learn more\u2019 button to access the tool\u2019s documentation.We\u2019ll explore the HubSpot plugin\u2019s features in a minute, so you can go ahead and click \u2018Get Started.\u2019You might notice that all the HubSpot menus are now unlocked.In the \u2018User Guide\u2019 panel, you\u2019ll see that one of the five setup tasks is already checked off.Simply complete the remaining tasks one by one, or skip any that aren\u2019t relevant.For example, let\u2019s try importing user contacts to HubSpot.You can click on the \u2018Import your contacts\u2019 accordion menu to expand it, then select \u2018Import contacts.\u2019A new tab will open for uploading your contacts. Here, you\u2019ll see that HubSpot supports file types such as .csv, .xlsx, and .xls.Simply click \u2018Choose a file\u2019 or drag and drop it from your computer.You can also upload a .csv file to add your team members. But if you have a smaller team, you may not have it.Luckily, HubSpot allows you to easily add team members by entering their email addresses.Now, you can choose to complete all the steps, including taking courses in the HubSpot Academy. These courses will help you understand the benefits of installing the HubSpot WordPress plugin and explore practical use cases.You can also purchase additional tools from the HubSpot App Marketplace to connect with your favorite tools, such as Google Ads, WooCommerce, and Constant Contact.You are now ready to use HubSpot analytics to grow your WordPress site!Step 3: Explore the HubSpot Analytics FeaturesWith HubSpot connected to WordPress, you\u2019ll now be able to track the performance of your marketing campaigns from your HubSpot dashboard. From automation to customer engagement, you have all the insights you need to grow your business.Now, we\u2019ll show you what you can monitor and how to access these reports.Generally, you can head over to HubSpot \u00bb Reporting to view any of these reports. This will open the HubSpot dashboard in a new tab for you.Popups Reporting DashboardHubSpot lets you design custom popups and slide-ins that engage users at the perfect moment.Here are some use cases for popups for more inspiration:\u270d\ufe0f Showing a registration form to visitors before they leave your site.\ud83c\udff7\ufe0f Display discounts or limited-time deals to boost conversions.\ud83d\udd16 Suggest relevant content or product recommendations based on behavior.\ud83d\udcac Use quick surveys to gather insights about user experience.To keep track of how your popups perform, you can navigate to HubSpot \u00bb Reporting from your WordPress dashboard.This will redirect you to your HubSpot account.From here, you can head over to Reporting \u00bb Dashboards.Next, simply click on the dropdown to expand it and choose \u2018Marketing Channel Performance\u2019 analytics.And that\u2019s it! You\u2019ll find the dedicated section for tracking form submissions:Live Chat Reporting DashboardLive chat is a great way to connect your website visitors with your team in real time. When you set it up on HubSpot, a chat widget will appear on your site. It allows visitors to click to start a conversation with someone from your team.In addition to greeting visitors and offering assistance, here are some other live chat use cases for inspiration:\ud83d\uded2 Set up live chat on your sales page that connects visitors directly to your team.\ud83c\udfaf Use live chat on your landing pages to engage potential leads and provide personalized assistance.\ud83d\udcc8 Add live chat on your pricing page to address any questions visitors might have about pricing or features before making a decision.\ud83d\udcd1 Offer another live chat option to your knowledge base articles to assist with support questions.You can track how your live chat performs by going to HubSpot \u00bb Reporting from your WordPress dashboard.You\u2019ll then be redirected to your HubSpot account in a new tab.The next step is to click on \u2018Reporting\u2019 and once again on \u2018Dashboards.\u2019Go ahead and click on the \u2018Chat Overview\u2019 option from the dropdown.Here, you can track key metrics to review chat performance and team efficiency:Chat conversation totals by rep \u2013 See how many chat conversations each team member has handled.Chat conversation totals by URL \u2013 Identify which landing pages generate the most chat interactions.Chat conversation average first response time by rep \u2013 Track how quickly each team member responds to incoming chat messages.Chat conversation average time to close by rep \u2013 Measure how long it takes each team member to resolve a chat conversation.Chat conversation close totals by rep \u2013 View the total number of chat conversations successfully closed by each team member.Email Overview DashboardHubSpot\u2019s email marketing tool allows you to create and send different types of emails to your audience. For example, you can:\ud83d\udce7 Send one-time campaigns to specific groups of contacts, which is perfect for announcements or promotions.\ud83d\udd04 Set up automated emails when contacts take certain actions, like filling out a form.\ud83d\udcdd Keep subscribers engaged by automatically sending them your new blog posts.To see how your email newsletter performs, you can go to HubSpot \u00bb Reporting from your WordPress dashboard.This will open your HubSpot account in a new tab.From here, you can navigate to Reporting \u00bb Dashboard.Next, you\u2019ll want to click \u2018Email Overview\u2019 from the dropdown.Once inside, you can track key metrics to measure team performance and response times:Email conversation totals by rep \u2013 See the number of email conversations handled by each team member or customer service representative.Email average first response by rep \u2013 Track how quickly each rep responds to incoming emails.Email closed totals by rep \u2013 View the total number of email conversations successfully resolved by each rep.Email average time to close by rep \u2013 Measure how long it takes each rep to close an email conversation.eCommerce Analytics DashboardHubSpot\u2019s Commerce Hub makes it easy to collect payments and track revenue. Whether you\u2019re selling one-time products, subscriptions, or even on a free HubSpot plan, you can:\ud83d\udcb3 Use payment links to collect one-time or recurring payments.\ud83d\udce0 Track payments in your CRM, just like contacts and deals.\ud83d\udcad Create branded quotes or bill customers with invoices.To access the commerce analytics, you can first navigate to HubSpot \u00bb Reporting from your WordPress dashboard.This will open your HubSpot account in a new tab.From here, let\u2019s click \u2018Commerce.\u2019Then, you can select the \u2018Overview\u2019 menu.In the \u2018Commerce Overview\u2019 analytics section, you\u2019ll find:Total payment volume by month \u2013 See how much revenue you\u2019ve collected each month to spot trends and seasonality in sales.Paying customers by month \u2013 Monitor the number of unique customers making purchases each month to gauge customer loyalty and acquisition.Total payment volume by quarter \u2013 Get a broader view of your sales performance over three-month periods.Total payment volume by year \u2013 Review annual revenue to assess long-term growth and make informed business decisions.Step 4: Monitor and Analyze Your HubSpot CRM RegularlyNow that you know where to access your analytics, you\u2019ll want to keep an eye on your results.By regularly reviewing your data, you can make adjustments to your strategy. For example, you can look at your campaign performance metrics, like click-through rates and conversion rates.If certain campaigns aren\u2019t performing as expected, then you might need to adjust your messaging or call-to-action to make them more effective.You can also evaluate how well your email newsletter, ads, or social media posts connect with your audience.Doing A\/B testing is an easy way to see what gets the best response. Then, simply adjust your strategy to build stronger connections. For details, you can check out our guide on how to do A\/B split testing in WordPress.Bonus Tip: Boost Your Website Performance with HubSpot AlternativesHubSpot is a solid platform, but it\u2019s not the best fit for all WordPress users. A lot of its features work best when you\u2019re all-in on its ecosystem, which can feel a bit limiting.Another downside to HubSpot is that its SEO tools are only available on paid plans.If you pay, you will have access to powerful SEO audits, keyword tracking, and optimization suggestions. However, it also means that if you\u2019re on a free plan, you\u2019ll miss out on these features.For now, if SEO is a key focus for your website, you might need to consider upgrading to unlock these valuable tools. If you\u2019re just starting out, though, you can check out our ultimate WordPress SEO guide for beginners.There are also plenty of other HubSpot alternatives for WordPress websites, depending on what you\u2019re trying to achieve:MonsterInsights \u2013 MonsterInsights is the best analytics plugin for WordPress, and it brings all your Google Analytics data right into the WordPress dashboard. It also provides advanced tracking for online stores, affiliate marketing links, digital downloads, and more.Constant Contact \u2013 If you\u2019re looking for an email marketing platform, then we recommend Constant Contact. It\u2019s affordable, beginner-friendly, and has all the tools you need to set up email campaigns, segment your audience, and more. OptinMonster \u2013 Need more leads? OptinMonster is a powerful lead-generation tool that helps you create high-converting popups, slide-ins, and optin forms to build your email list and boost conversions.AIOSEO \u2013 If SEO is your priority, then All in One SEO (AIOSEO) makes it very easy to optimize your site. It provides on-page analysis, keyword research tools, and technical SEO features to improve rankings and drive organic traffic. You can also check out the AIOSEO free version.LiveChat \u2013 For real-time customer support, LiveChat allows you to engage visitors instantly. It is an easy-to-use live chat solution that helps boost conversions, answer customer questions, and improve the user experience.Each of these tools focuses on a specific area, giving you more control and customization for your website.By choosing the right combination, you can create a streamlined, high-performing site without relying on an all-in-one solution like HubSpot. \ud83d\ude42\u200d\u2195\ufe0fFor more information, see our expert list of the best HubSpot alternatives.FAQ About Setting Up HubSpot AnalyticsIf you\u2019re new to HubSpot or wondering how it fits into your WordPress blog or site, here are answers to some common questions that we get from our readers. What can I use HubSpot for?HubSpot is a powerful all-in-one marketing platform. It helps you manage a lot of things, including customer relationships, analytics, and email campaigns. This tool can also help you engage visitors through live chat and forms.Can I integrate HubSpot with WordPress?Yes! HubSpot offers a WordPress plugin that seamlessly integrates with your site. This makes it easier to track and manage everything without leaving your dashboard.How do I set up tracking using the HubSpot WordPress plugin?Once you install and activate the HubSpot All-In-One Marketing plugin, it automatically adds tracking to your site. You can then access insights like page views, conversions, and user behavior directly in your HubSpot account.What analytics tools should I use for my WordPress site or blog?Other than HubSpot, we recommend using MonsterInsights. It\u2019s the best Google Analytics plugin that allows you to gain deeper insights into traffic, engagement, and conversions.Which plugin is best for WordPress marketing automation?We recommend Uncanny Automator for WordPress marketing automation. This powerful tool allows you to link all your software and set up automated workflows. For more details, see our guide on how to create automated workflows in WordPress with Uncanny Automator. We hope this article has helped you set up HubSpot Analytics on your site. Next up, you might want to check out our guide on how to track website visitors or our expert picks of the best analytics solutions for WordPress users.If you liked this article, then please subscribe to our\u00a0YouTube Channel\u00a0for WordPress video tutorials. You can also find us on\u00a0Twitter\u00a0and Facebook. "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Uncategorized","item":"https:\/\/xn--adrimadiseo-beb.com\/uncategorized\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"How to Setup HubSpot Analytics in WordPress (The Easy Way)","item":"https:\/\/xn--adrimadiseo-beb.com\/uncategorized\/how-to-setup-hubspot-analytics-in-wordpress-the-easy-way\/#breadcrumbitem"}]}]