[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/xn--adrimadiseo-beb.com\/uncategorized\/how-to-send-back-in-stock-notifications-in-woocommerce-recover-lost-sales\/#BlogPosting","mainEntityOfPage":"https:\/\/xn--adrimadiseo-beb.com\/uncategorized\/how-to-send-back-in-stock-notifications-in-woocommerce-recover-lost-sales\/","headline":"How to Send Back-in-Stock Notifications in WooCommerce (& Recover Lost Sales)","name":"How to Send Back-in-Stock Notifications in WooCommerce (& Recover Lost Sales)","description":"Out-of-stock products don\u2019t just mean missed sales. They also mean missed opportunities to keep customers coming back to your WooCommerce store. The good news is ... Leer m\u00e1s<\/a>","datePublished":"2026-05-12","dateModified":"2026-05-12","author":{"@type":"Person","@id":"https:\/\/xn--adrimadiseo-beb.com\/author\/mitzamitza-es\/#Person","name":"adrimadise\u00f1o","url":"https:\/\/xn--adrimadiseo-beb.com\/author\/mitzamitza-es\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4f04015a3698191a873267b006e8e8789ce30b6ee841a5518a6033860d50fe16?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4f04015a3698191a873267b006e8e8789ce30b6ee841a5518a6033860d50fe16?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"adrimadise\u00f1o.com","logo":{"@type":"ImageObject","@id":"https:\/\/xn--adrimadiseo-beb.com\/wp-content\/uploads\/2022\/05\/cropped-logo_adrima.png","url":"https:\/\/xn--adrimadiseo-beb.com\/wp-content\/uploads\/2022\/05\/cropped-logo_adrima.png","width":450,"height":90}},"image":{"@type":"ImageObject","@id":"https:\/\/xn--adrimadiseo-beb.com\/wp-content\/uploads\/2026\/05\/how-to-send-back-in-stock-notifications-og.png","url":"https:\/\/xn--adrimadiseo-beb.com\/wp-content\/uploads\/2026\/05\/how-to-send-back-in-stock-notifications-og.png","height":1080,"width":1920},"url":"https:\/\/xn--adrimadiseo-beb.com\/uncategorized\/how-to-send-back-in-stock-notifications-in-woocommerce-recover-lost-sales\/","about":["Uncategorized"],"wordCount":3761,"articleBody":"Out-of-stock products don\u2019t just mean missed sales. They also mean missed opportunities to keep customers coming back to your WooCommerce store.The good news is that there\u2019s an easy way to recover those lost sales. Adding a \u201cNotify When Back in Stock\u201d feature to your WooCommerce store lets customers sign up to be alerted the moment a product is available again, which brings them straight back to your store and ready to buy. Beyond recovering lost sales, back-in-stock notifications help build customer loyalty by showing shoppers you value their interest even when you can\u2019t fulfill their order right away.Since WooCommerce doesn\u2019t include this feature natively, you\u2019ll need a third-party plugin to make it work. In this guide, I\u2019ll show you two easy ways for how to send back-in-stock notifications in WooCommerce \u2013 no coding needed. \ud83d\udd16 TL;DR: Sending WooCommerce Back-in-Stock NotificationsThere are 2 easy ways to send back-in-stock notifications in WooCommerce:Using Merchant Pro \u2013 The ultimate all-in-one WooCommerce toolkit. Instead of installing a single-use plugin, you get back-in-stock notifications plus 40+ other sales-boosting features to grow your store.Using Back in Stock Notifier for WooCommerce \u2013 The best free option available. It has a slightly steeper learning curve, but it\u2019s a feature-rich solution if you are on a tight budget and only need waitlist functionality.Why Send Back-in-Stock Notifications in WooCommerce?Sending back-in-stock notifications in WooCommerce is one of the simplest ways to recover lost sales and keep customers coming back. Instead of losing a shopper the moment a product runs out, you give them a reason to stay connected with your online store.I\u2019ve found that stores using this feature are far more likely to convert interested shoppers into paying customers because the notification arrives exactly when the customer is most motivated to buy.Here are some of the key benefits of adding back-in-stock notifications to your WooCommerce store:\ud83e\ude79 Recover sales that would otherwise be lost\u00a0\u2014 when a customer signs up to be notified, they\u2019re telling you they already want to buy. A timely email brings them back before they shop elsewhere.\ud83d\udc99 Boost customer engagement and loyalty\u00a0\u2014 showing shoppers that you\u2019re keeping track of their interest, even when stock runs low, builds trust, and makes them feel valued. This also ties into creating a strong loyalty program.\ud83d\udcc8 Drive repeat traffic on demand\u00a0\u2014 when you restock an item, an automatic email brings ready-to-buy shoppers back to your store, which means more targeted traffic without extra ad spend.Plus, customers who sign up for waitlists are already interested buyers. That makes them far easier to\u00a0convert into loyal customers\u00a0compared to cold traffic finding your store for the first time.Here\u2019s a quick overview of the topics I will cover in this guide:Before You Start: Set Up an SMTP PluginWordPress uses the PHP mail function by default, which aggressive spam filters often block because it lacks proper sender authentication.Installing an SMTP plugin routes your emails through a trusted provider, adding the necessary verification to ensure your back-in-stock emails reach the inbox. And if you have WP Mail SMTP Pro, you\u2019ll have access to email logs, so you can see exactly which notifications were sent and when.WP Mail SMTP is one of the best WordPress SMTP plugins to improve email deliverability. At adrimadise\u00f1o, we use it across our business sites, and it\u2019s been a great tool to work with. For details on how to set it up, see our guide on how to use SMTP server to send WordPress emails.Method 1: Sending Back-in-Stock Notifications Using Merchant Pro (Best for All-in-One WooCommerce Toolkit)\ud83c\udf96\ufe0f Best for: Store owners who want to consolidate their plugin stack. Instead of bloating your site with dozens of single-purpose plugins, Merchant gives you back-in-stock notifications alongside 40+ other conversion tools in one lightweight package.Merchant Pro is the ultimate all-in-one WooCommerce growth toolkit. Not only does it offer a streamlined, visual way to set up your waitlists, but it also equips you with trust badges, countdown timers, frequently bought together blocks, and much more.Step 1: Install and Activate Merchant ProTo get started, you\u2019ll need to install and activate the Merchant Pro plugin on your WordPress site. It\u2019s the best all-in-one WooCommerce growth toolkit, and it includes the Waitlist module for setting up back-in-stock notifications for your products.First, let\u2019s create a Merchant account. On the aThemes website, go to the Merchant page and click the \u2018Get Merchant Pro\u2019 button.\ud83d\udca1 Note: To use Waitlist, you\u2019ll need Merchant Pro. It also comes with more than 40 sales-boosting modules like trust badges, countdown timers, and frequently bought together blocks.You can also try out the free version of Merchant, but it won\u2019t let you send the back-in-stock notifications.Upon signup, you need to download your Merchant Pro zip file and copy your license key.With that done, it\u2019s time to install and activate the plugin. In your WordPress admin dashboard, go to Plugins \u00bb Add Plugin.On the next screen, click \u2018Upload Plugin\u2019 and then \u2018Choose File.\u2019Go ahead and upload your Merchant Pro zip file from your local computer.Once uploaded, you can click the \u2018Install Now\u2019 button, followed by \u2018Activate.\u2019 For more information, see our guide on how to install a WordPress plugin.Now, let\u2019s navigate to Merchants Settings to verify your license key. Paste it into the field. Once the plugin is active, you\u2019re ready to move on to the next step and start setting up your back-in-stock notification system.Step 2: Open the Waitlist ModuleWith Merchant Pro installed, it\u2019s time to find the Waitlist feature inside the plugin.Merchant Pro organizes its features into modules, making it easy to find exactly what you need without any clutter.To start, head to your WordPress dashboard and navigate to\u00a0Merchant \u00bb Modules \u00bb Boost Revenue. This section contains a collection of tools designed to help you increase sales and keep customers engaged.From there, simply click on\u00a0\u2018Waitlist\u2019\u00a0to open the module.Step 3: Configure the Waitlist ModuleBefore you enable the Waitlist module, you\u2019ll want to take a few minutes to configure it. This ensures everything looks and works the way you want it to before customers start seeing it on your store.Form SettingsBy default, the waitlist form will automatically appear on any product that is out of stock. If you also sell products on backorder and want those customers to be able to join the waitlist, simply enable the toggle to include backorder products as well.You can also customize the text that appears on the form itself. This includes:Form title\u00a0\u2014 the heading that appears above the formForm email label\u00a0\u2014 the text next to the email input fieldForm button text\u00a0\u2014 what the sign-up button says, such as \u2018Notify Me\u2019 or \u2018Join the Waitlist\u2019Every change you make will appear in the \u2018Preview\u2019 on the right panel.You\u2019ll also want to customize the messages customers see after they interact with the form. These include:The\u00a0success message\u00a0\u2013 shown after a customer signs up.The\u00a0unsubscribe message\u00a0\u2013 shown when they opt out.Keeping these messages friendly and on-brand helps build trust with your shoppers.Next, you might want to check the \u2018Exclude products\u2019 customization. For example, if you sell limited-edition items or seasonal products that you never plan to restock, you can add them to this exclusion list.This prevents customers from joining a waitlist for an item that will never return.Email SettingsNext, scroll down to the \u2018Email Settings\u2019 section. This is where you control the notifications that go out to your customers.Start by enabling the toggles for\u00a0automatic email notifications. This ensures customers are contacted as soon as a product they signed up for comes back in stock without you having to do anything manually.From here, you can customize the email content for two different scenarios \u2013 new subscriber and stock update.Start with the email content for the new subscriber email, which is sent to confirm that a customer has successfully joined the waitlist.You can then edit the stock update email.Merchant will send this automatically when the product becomes available again.It\u2019s a good idea to preview both emails before saving. This lets you catch any formatting issues or typos before a real customer sees them.You\u2019ll see a blue \u2018here\u2019 link for both emails, go ahead and click on it to see the preview.Shortcode SettingsIf you\u2019d like to display the waitlist form in a specific location on a product page \u2014 rather than relying on the default placement \u2014 you can enable the shortcode option in this section.Once enabled, you\u2019ll be able to use the\u00a0[merchant_module_wait_list]\u00a0shortcode to place the form exactly where you want it.If you\u2019re not familiar with how shortcodes work, our guide on\u00a0how to add a shortcode in WordPress\u00a0will walk you through it.Once you\u2019ve finished configuring all three sections, click the\u00a0\u2018Save\u2019\u00a0button in the top-right corner of the page.Step 4: Enable the Waitlist ModuleNow that everything is configured and saved, it\u2019s time to make the \u2018Waitlist\u2019 module live on your store.Simply click the\u00a0\u2018Enable\u2019\u00a0button at the top of the Waitlist page. From this point on, customers visiting any out-of-stock product page will see the waitlist form and can sign up to be notified when it\u2019s back.That\u2019s it \u2013 your back-in-stock notification system is now up and running!\ud83e\uddd1\u200d\ud83d\udcbb Pro Tip: You can test your setup by marking a product as out of stock directly from its WooCommerce product page. Just scroll down to the \u2018Product\u2019 data section and set the \u2018Stock\u2019 status to \u201cOut of stock.\u201dAlternative: Send Stock Update Emails ManuallyIf you ever need to notify a specific group of customers without waiting for a product to restock automatically, then Merchant Pro gives you a way to do that, too.This can be useful if you want to send an early heads-up to loyal shoppers or follow up with customers who have been waiting a long time.Just remember that these customers signed up specifically for back-in-stock alerts. Using this list for general marketing without additional consent may violate privacy laws.To do this, navigate to\u00a0Products \u00bb Waitlist Subscribers\u00a0from your WordPress admin area.Here, you\u2019ll see a list of everyone who has signed up to be notified.Click the \u2018Bulk actions\u2019 menu and select\u00a0\u2018Send Email\u2019 from the dropdown.Once the emails are sent, the status for each selected subscriber will update automatically from \u2018Subscribed\u2019 to \u2018Mail Sent\u2019, so you always have a clear record of who has been contacted.I recommend checking this list periodically, especially after a long out-of-stock period, to make sure no subscribers have been missed.Method 2: Using the Back in Stock Notifier for WooCommerce Plugin (Free Method)\ud83c\udf96\ufe0f Best for: Store owners who are on a strict budget and are looking for a powerful, fully-featured free plugin dedicated solely to waitlists.The Back in Stock Notifier plugin is highly capable and won\u2019t cost you anything. While the settings interface has a slightly steeper learning curve than Merchant, it provides granular control over your alerts and built-in bot protection to keep your store secure.Step 1: Install and Activate the PluginFirst, you\u2019ll need to install and activate the Back in Stock Notifier for WooCommerce plugin on your WordPress site.In your admin area, head over to Plugin \u00bb Add Plugin.Next, you can use the search box to quickly find the plugin.When you see it on the search result, click \u2018Install Now\u2019 and \u2018Activate.\u2019Once the plugin is active, you\u2019re ready to move on to configuring it from your WordPress dashboard. If you need help with the process, see our guide on how to install a WordPress plugin.Step 2: Access the Plugin SettingsNow, you\u2019ll need to head over to the plugin\u2019s settings to start configuring it for your store.From your WordPress admin dashboard, navigate to\u00a0Instock Notifier \u00bb Settings.This is where you\u2019ll find all the options you need to customize how the back-in-stock notification feature works on your site.Step 3: Configure Back in Stock Notifier Plugin SettingsNow it\u2019s time to set up how the button looks and behaves on your WooCommerce store. The settings page is organized into several sections, and I\u2019ll walk you through each one so you know exactly what to do.Front End FormThis section lets you customize the subscription form that shoppers will see on your out-of-stock product pages.You can adjust the form display type, such as pop-up or inline, to match your store\u2019s design.You can also tweak the placeholders for your name and email address fields, as well as the button label.Visibility SettingsHere, you can control where and how the subscription form shows up on your product pages.For example, you can choose to hide the form for certain categories, like archived or discontinued products.This way, customers don\u2019t sign up for restock alerts on items that won\u2019t return, keeping the shopping experience smooth.Message SettingsThis section lets you edit the messages that customers see when they interact with the form.You can customize the text that appears after a customer submits the form, as well as the content of the notification email they receive when the product is back in stock.I recommend keeping these messages friendly and on-brand \u2014 a warm, personalized message can go a long way in building customer loyalty.MailIn this section, you\u2019ll set up how email notifications are sent to your customers.You can configure details like the sender name, sender email address, and the email subject line. It helps to use your store\u2019s name as the sender so customers immediately recognize where the email is coming from.Background Process SettingsThe background process setting ensures that notification emails are sent reliably without slowing down your site. You have two options: WooCommerce\u2019s built-in background process or the plugin\u2019s default process. The WooCommerce option integrates seamlessly with your existing store infrastructure, while the default process works independently. I recommend going with the WooCommerce option if you want consistency with your other background tasks. That said, you can use the default process if you encounter any compatibility issues.Bot ProtectionFor improved security, you can switch to the Bot Protection tab. This helps protect your form from spam submissions \u2014 a small but important step for keeping your store\u2019s data clean.Back in Stock Notifier offers protection through Turnstile and Google reCAPTCHA.Turnstile\u00a0is a modern bot detection service using advanced technology to identify and block bots without requiring users to solve a challenge or prove they\u2019re human. This makes it invisible and frictionless. However, Turnstile requires a Cloudflare account to set up.\u00a0Google reCAPTCHA\u00a0is the more widely-used option and shows a checkbox that says \u201cI\u2019m not a robot.\u201d I recommend reCAPTCHA for most store owners because it\u2019s free, doesn\u2019t require a separate account, and most customers are already familiar with how it works.When enabled, reCAPTCHA adds a verification check that ensures only real people can sign up for notifications, not automated bots. This protects both your email list and your site\u2019s reputation from spam.Setting up reCAPTCHA is straightforward, but you\u2019ll need to install the Advanced Google reCAPTCHA plugin to handle the verification on your site.In your admin dashboard, navigate to\u00a0Plugins \u00bb Add Plugin\u00a0and search for \u201cAdvanced Google reCAPTCHA.\u201dOn the search result, click \u2018Install Now\u2019 and then \u2018Activate\u2019. See our\u00a0step-by-step guide on installing a WordPress plugin\u00a0for details.Once activated, the plugin will ask you for your reCAPTCHA API keys, which you can generate for free from Google. To do this, simply visit the\u00a0Google reCAPTCHA website\u00a0and sign in with your Google account. In the \u2018Register a new site\u2019 section, you can fill in the form with a label, which is any name you choose for reference. Then, select the \u2018Challenge (v2)\u2019 option and choose \u2018I\u2019m not a robot Checkbox\u2019.In the \u2018Domains\u2019 field, enter your website domain without\u00a0https:\/\/\u00a0or\u00a0www\u00a0(for example,\u00a0mystore.com). You can add multiple domain names if needed. After submitting, Google will provide you with a Site Key and Secret Key. You can go ahead and copy these keys.Now, you can paste them into your Google reCAPTCHA plugin settings in the Back In Stock Notifier Bot Protection tab.Here\u2019s what you might see on the screen:Auto-Delete SettingsThis feature helps you maintain a clean subscriber database by automatically removing inactive records.When enabled, the plugin will delete subscribers based on their status\u2014such as those marked as \u2018mail sent\u2019, \u2018unsubscribed\u2019, or \u2018purchased\u2019\u2014after a specified number of days.This is useful for cleaning up old records and complying with data retention policies while keeping your database efficient.Quantity Field SettingsThe Quantity Field settings let you collect the number of items customers want when they join your waitlist. You can customize the field placeholder text, for example, you might use something like \u201cEnter quantity\u201d or \u201cHow many would you like?\u201dThe plugin also lets you edit the empty field error message shown when a customer submits the form without entering a quantity. If you prefer to keep the form simpler, though, then you can make the quantity field optional so customers can subscribe without filling it out.Checkbox Subscribe FormThis section allows you to configure an alternative checkbox-style subscription option for your product pages. So, instead of a standalone form, customers can simply check a box to sign up for a back-in-stock notification.Estimate Stock ArrivalThis feature allows you to show customers an estimated restock date. If you have multiple rules set up for a single product, you can use the \u2018Rule Priority\u2019 setting to determine which estimate displays first.I recommend displaying this message just before the submit button so customers see it right before they sign up.Troubleshoot Settings (Experimental)This section contains experimental debugging tools for advanced users experiencing technical issues.Only use these settings if you\u2019re comfortable with technical troubleshooting or if you have support guidance from the plugin developer. Most users can safely leave this section unchanged.Once you\u2019ve finished configuring all the sections, you\u2019ll want to make sure your changes are saved before leaving the settings page.Simply scroll to the bottom of the page and click the \u2018Save Changes\u2019 button. This ensures all your configurations are applied, and your back-in-stock notification feature is ready to go for your customers.Step 4: Visit Your Out-Of-Stock Product PagesNow that you\u2019ve configured the Back in Stock Notifier plugin, it\u2019s time to see it in action on your store\u2019s front end. Navigate to any product page for an item that\u2019s currently out of stock.When you land on an out-of-stock product page, you\u2019ll notice a \u2018Subscribe Now\u2019 button, like this:Clicking it opens a popup form where shoppers can enter their email address and subscribe to alerts.If you have set quantity control and consent checkbox, you\u2019ll also see the fields appear on the form:If you\u2019ve set up a discontinued product category and configured the plugin to hide the Subscribe Now button for those items, you might want to check those product pages as well. If the page still shows the \u2018Subscribe Now\u2019 button, go back to your plugin settings to make sure they\u2019re configured correctly for your discontinued products.That\u2019s it \u2013 you\u2019ve successfully set up a back-in-stock notifier for your out-of-stock WooCommerce products.To track your notification log, you can head over to Instock Notifier \u00bb All Subscribers in your WordPress dashboard. Here, you\u2019ll see a list of shoppers who subscribed to restock alerts, along with product details, subscription dates, and notification status.Bonus: Optimize Your WooCommerce Store to Increase SalesSetting up back-in-stock notifications is a great step toward building a more profitable WooCommerce store. But there\u2019s a lot more you can do to keep customers engaged and drive more revenue once they\u2019re back on your site.From reducing cart abandonment to adding upselling features, small tweaks can make a big difference in sales. Our guide on\u00a0ways to increase WooCommerce sales with actionable tips\u00a0covers a wide range of strategies that are beginner-friendly and easy to implement. It\u2019s a helpful next read once you\u2019ve finished setting up your waitlist system.FAQs About Sending Back-in-Stock Notifications in WooCommerceHere are answers to some of the most common questions we get about back-in-stock notifications for WooCommerce stores:How do I set up email notifications for my WooCommerce store?You can set up email notifications for your WooCommerce store by using a plugin like Merchant Pro, which includes a built-in Waitlist module that handles back-in-stock alerts automatically. For best results, I also recommend pairing it with an SMTP plugin like WP Mail SMTP to improve email deliverability.Is it possible to customize WooCommerce notification emails?Yes, most back-in-stock notifier plugins let you customize WooCommerce notification emails directly inside the editor.What happens if the emails aren\u2019t delivered immediately?If your back-in-stock emails aren\u2019t delivering immediately, the most likely cause is that your site is using WordPress\u2019s default mailer instead of a dedicated SMTP provider. Setting up WP Mail SMTP with a provider like Gmail or Brevo will make your emails more reliable and ensure they reach your customers\u2019 inboxes on time.Can I view a log of sent notifications?Yes, most back-in-stock notifier plugins allow you to do that.For example, if you are using Merchant Pro, you can check the status by going to Products \u00bb Waitlist Subscribers. And if you\u2019re using the Back In Stock Notifier for WooCommerce, you can access the report in Instock Notifier \u00bb All Subscribers.How do I notify customers when products are back in stock?You can notify customers when products are back in stock by using, for example, the Merchant Pro Waitlist module. It sends automatic email alerts as soon as a product\u2019s stock is updated.Next Steps to Improve Your WooCommerce Store PerformanceI hope this guide has helped you set up back-in-stock notifiers for your WooCommerce store. Next, you might want to see our other helpful guides on:If you liked this article, then please subscribe to our\u00a0YouTube Channel\u00a0for WordPress video tutorials. You can also find us on\u00a0Twitter\u00a0and Facebook. 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