[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/xn--adrimadiseo-beb.com\/uncategorized\/how-to-add-trust-badges-to-checkout-pages-in-wordpress-boost-sales\/#BlogPosting","mainEntityOfPage":"https:\/\/xn--adrimadiseo-beb.com\/uncategorized\/how-to-add-trust-badges-to-checkout-pages-in-wordpress-boost-sales\/","headline":"How to Add Trust Badges to Checkout Pages in WordPress (& Boost Sales)","name":"How to Add Trust Badges to Checkout Pages in WordPress (& Boost Sales)","description":"Looking to boost your online store\u2019s conversion rates? You\u2019re not alone. When we first started selling products online, we noticed that many visitors would abandon ... Leer m\u00e1s<\/a>","datePublished":"2025-04-03","dateModified":"2025-04-03","author":{"@type":"Person","@id":"https:\/\/xn--adrimadiseo-beb.com\/author\/mitzamitza-es\/#Person","name":"adrimadise\u00f1o","url":"https:\/\/xn--adrimadiseo-beb.com\/author\/mitzamitza-es\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4f04015a3698191a873267b006e8e8789ce30b6ee841a5518a6033860d50fe16?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4f04015a3698191a873267b006e8e8789ce30b6ee841a5518a6033860d50fe16?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"adrimadise\u00f1o.com","logo":{"@type":"ImageObject","@id":"https:\/\/xn--adrimadiseo-beb.com\/wp-content\/uploads\/2022\/05\/cropped-logo_adrima.png","url":"https:\/\/xn--adrimadiseo-beb.com\/wp-content\/uploads\/2022\/05\/cropped-logo_adrima.png","width":450,"height":90}},"image":{"@type":"ImageObject","@id":"https:\/\/xn--adrimadiseo-beb.com\/wp-content\/uploads\/2025\/04\/add-trust-badges-to-checkout-pages-og.png","url":"https:\/\/xn--adrimadiseo-beb.com\/wp-content\/uploads\/2025\/04\/add-trust-badges-to-checkout-pages-og.png","height":1080,"width":1920},"url":"https:\/\/xn--adrimadiseo-beb.com\/uncategorized\/how-to-add-trust-badges-to-checkout-pages-in-wordpress-boost-sales\/","about":["Uncategorized"],"wordCount":2897,"articleBody":"Looking to boost your online store\u2019s conversion rates? You\u2019re not alone. When we first started selling products online, we noticed that many visitors would abandon their carts right at checkout. The reason? They weren\u2019t sure if they could trust our website with their payment information.That\u2019s when we discovered the power of trust badges. After adding them to our checkout pages, we saw an immediate improvement in sales. These small but powerful symbols help reassure customers that their transactions are secure and legitimate.And fortunately, adding trust badges to your WordPress checkout pages isn\u2019t complicated at all. Whether you\u2019re selling physical products or digital downloads, this step-by-step guide will show you how to set up trust seals in WordPress.You\u2019ll learn which badges work best and where to place them for maximum impact. By the end of this tutorial, you\u2019ll have everything you need to boost your store\u2019s credibility and increase your sales.Before we dive into the beginner\u2019s guide, here are some quick links to help you navigate to the sections that you\u2019re interested in:What Are Trust Badges?Trust badges are visual elements or icons designed to reassure visitors that your website or online store is secure, reliable, and credible. You have probably seen them on checkout pages, product pages, or even website footers.They often include badges like \u2018Secure Checkout,\u2019 \u2018Money-Back Guarantee,\u2019 \u2018Verified Seller,\u2019 or \u2018Free Shipping.\u2019 These symbols act as subtle but powerful signals that help customers feel safe making a purchase from your store.Trust badges are especially important for online stores because customers are sharing sensitive information like credit card details.A well-placed trust badge, such as one showing your site uses SSL encryption or is backed by a reputable payment processor, can ease concerns and help to reduce cart abandonment.Even small design choices, like adding a PayPal or Stripe logo, can have a big impact on customer confidence.WordPress makes it easy to add trust badges using plugins, widgets, or even custom code. Whether you run a WooCommerce store or sell digital products with Easy Digital Downloads, adding trust badges is a simple step that can directly affect your sales.The Benefits of Using Trust Seals in Your Online StoreAdding trust badges to your WordPress site is about more than looking professional. It also gives your customers the confidence to take the next step.When visitors trust your site, they are more likely to stick around, make a purchase, and even return for more. Here are some key benefits of using trust badges on your site:\u2714\ufe0fReduce Cart Abandonment: One of the biggest reasons customers abandon their carts is fear of fraud or security concerns. Displaying trust badges like \u2018Secure Checkout\u2019 or \u2018SSL Secured\u2019 reassures them that their information is safe.\u2714\ufe0fBoost Conversions: Trust badges directly impact your sales. When customers see that your store is verified or offers guarantees, they feel more confident buying from you. In fact, a study found that adding trust badges to checkout pages increased conversions by up to 42%.\u2714\ufe0fBuild Credibility: Badges like \u2018Verified Seller\u2019 or those from well-known payment processors (like PayPal or Stripe) make your site look more credible.\u2714\ufe0fEncourage Repeat Purchases: When customers have a positive, trustworthy experience, they are more likely to come back. Badges like \u2018Money-Back Guarantee\u2019 or \u2018100% Satisfaction Guaranteed\u2019 tell buyers that you stand by your products and can build long-term loyalty.\u2714\ufe0fImprove Perceived Value: Trust badges also improve how customers view your products and services. A badge like \u2018Free Shipping\u2018 has a psychological boost because users love the idea of getting more value without additional cost.Types of Trust Badges That You Can UseYou must keep in mind that not all trust badges are created the same, and each serves a specific purpose to address different customer concerns. From security to shipping guarantees, the type of trust badge you use can make a big difference in how customers perceive your store.Here are some of the most common types of trust badges used on WordPress sites.Secure Checkout BadgesOne of the biggest concerns for customers when it comes to online shopping is whether their personal and payment information is safe. This is where secure checkout badges come into play.These badges, often displayed as a padlock icon or labeled with \u2018SSL Secured,\u2019 let shoppers know your site is using SSL encryption to protect sensitive data.In WordPress, secure checkout badges can be automatically added if you are using a reliable SSL certificate. Many hosting providers even include SSL for free.Pairing this with a visible badge on your checkout page makes it clear to customers that their payment details are safe from hackers or breaches.Payment Processor BadgesAnother layer of reassurance comes from using payment processor badges. Logos from trusted payment providers like PayPal or Stripe tell customers that their transactions are being handled by well-known and secure systems.For instance, we use a \u2018PayPal Verified\u2019 logo on the MonsterInsights checkout page. This immediately ensures customers that they have the option to pay securely through a trusted platform.This simple addition can make all the difference when a hesitant shopper is deciding whether or not to complete their purchase.Credit Card Logo BadgesAnother idea for trust badges is to display credit card logo badges on your checkout page. These badges, like Visa, MasterCard, American Express, and others, let customers know that they can securely make payments using their preferred card.It helps visitors feel more confident about sharing their payment information since they recognize these major payment brands. It is a simple way to show that your website supports safe and secure transactions.We recommend placing these card logos where they are easy to spot, like near the payment options or checkout button.Customer Satisfaction BadgesCustomer satisfaction badges are a great way to boost confidence and encourage people to make a purchase. These badges signal to potential buyers that your store values their experience and offers reliable services.For instance, Money-Back Guarantee is a customer satisfaction badge that reassures customers that if they are not happy with their purchase, they can get their money back.Similarly, a Free Shipping Badge can instantly make your store more appealing. It is an easy way to increase conversions by highlighting a benefit that many customers look for when shopping online.You can also add a Verified Seller Badge if you have a store on a platform like Etsy. This will allow you to show that your store is credible and trustworthy.Client and Partner Logo BadgesDisplaying your clients\u2019 logos on your website is a powerful way to build credibility and trust.When potential customers see that well-known brands or companies work with you or are using your product, it gives your business a stamp of approval.For example, at OptinMonster, we show a list of logos of all the famous brands that are using our product.Third-Party Endorsement BadgesThird-party endorsement badges are another tool for improving your credibility. They show that your business has been recognized or approved by an external organization or expert.These badges act as independent validation that your products or services meet certain standards, making potential customers feel more confident about their purchase decisions.For instance, seals from trusted organizations, like the Better Business Bureau (BBB) or security certification seals (like Norton or McAfee), can go a long way in reassuring customers that your site is safe.If your business has won any industry awards or been featured in top publications, then you can also show these badges. They will serve as proof that experts or influencers in your field recognize your business\u2019s quality and success.Method 1: How to Add Custom Trust Badges to Checkout Pages in WooCommerce (Custom Code)If you\u2019ve already designed your WooCommerce checkout page and want to add trust badges to it, then this is the method for you. It\u2019s also a free method if you don\u2019t want to invest in a dedicated WooCommerce plugin like FunnelKit (Method 2).We\u2019re going to be working with custom code here, which can be a bit risky and even break your website. That\u2019s why we\u2019re going to use WPCode.It is the best WordPress code snippets plugin on the market. After thorough testing, we have concluded that it is the easiest and safest way to add custom code. To learn more, see our WPCode review.Note: Keep in mind that you will also need to add your own trust seal images to the WordPress media library. For details, see our guide on how to properly add images in WordPress.First, you need to install and activate the WPCode plugin. For step by step instructions, see our tutorial on how to install a WordPress plugin.Note\ud83d\udea8: The plugin also has a free version that you can use for this tutorial. However, upgrading to the pro plan will give you access to smart conditional logic, block snippets, and a cloud library of code snippets.Upon plugin activation, head over to the Code Snippets \u00bb + Add Snippet\u00a0page from the WordPress dashboard.Here, click the \u2018Use Snippet\u2019 button under the \u2018Add Your Custom Code (New Snippet)\u2019 option.You will now be directed to a new screen where you must add a code snippet name. This name will only be for your identification and will not be shown to any users.Then, choose \u2018HTML Snippet\u2019 as the \u2018Code Type\u2019 from the popup.Go ahead and add the following custom code into the \u2018Code Preview\u2019 box:<div class=\"wpcode-trust-badge\" style=\"text-align: center;\">\t<img src=\"\/wp-content\/uploads\/2025\/03\/trust-badge.png\" width=\"100\" alt=\"Trusted\" \/><\/div>After that, be sure to replace the placeholder image URL with the URL of your trust badge image to display it correctly on the checkout page.Keep in mind that you\u2019ll need to upload the trust badge image to your WooCommerce store and retrieve its URL from the WordPress media library. If you\u2019re unsure how to do this, check out our tutorial on how to get the URL of images you upload in WordPress.You can add as many trust badge images as you like.Now, scroll down to the \u2018Insertion\u2019 section and choose the \u2018Shortcode\u2019 option.Then, toggle the \u2018Inactive\u2019 switch to \u2018Active\u2019 and click the \u2018Save Snippet\u2019 button.Once you do that, WPCode will generate a shortcode that you will be adding to your WooCommerce checkout page.Simply click the \u2018Copy\u2019 button and store the shortcode somewhere safe.Now, open your store\u2019s checkout page in the WordPress block editor.Related Post\ud83d\udd0d: If you are just getting started with creating a store, then see our WooCommerce made simple guide for in-depth instructions.Here, you need to choose a suitable place within the checkout block to display your trust badge, ensuring it\u2019s highly visible to customers. While the \u2018Shortcode\u2019 block isn\u2019t available in this section, the trust badge shortcode will still work correctly when placed inside a \u2018Paragraph\u2019 block.Finally, click the \u2018Update\u2019 or \u2018Publish\u2019 button to store your changes.Now, visit your WooCommerce store to see the trust badges in action.Method 2: How to Add Trust Badges to WooCommerce Checkout Pages (Plugin Method)If you want to add trust badges to your WooCommerce checkout page without using custom code, then FunnelKit Funnel Builder is a great option.It comes with professionally designed checkout templates that already include trust badges, helping you create a high-converting checkout experience with minimal effort.Keep in mind that this version will involve creating an entirely custom WooCommerce checkout page. So, if you just want to add trust badges to your existing checkout page, then please go to Method 1. We\u2019ve tested FunnelKit a lot over the years, and it\u2019s a great tool for improving your WooCommerce store. For details, see our complete FunnelKit review.First, you need to install and activate the FunnelKit Funnel Builder plugin. For details, see our tutorial on how to install a WordPress plugin.Note\ud83d\udea8: Most of the checkout page templates will be locked in the free plan. That\u2019s why we recommend using the FunnelKit Pro version.Once you\u2019ve activated the plugin, you need to go to the FunnelKit \u00bb Store Checkout page and click the \u2018Create Store Checkout\u2019 button.You can now choose from any of FunnelKit\u2019s professionally designed checkout page templates.To take a closer look at the trust badges for each template, simply click the \u2018Preview\u2019 button.We\u2019re using the Hific template, which has multiple trust badges related to security.When you find a template you want to use, go ahead and click on the \u2018Import This Funnel\u2019 button.Doing this will show a prompt on the screen.Go ahead and click the \u2018Activate\u2019 button. Once you do that, type in the name for your store\u2019s checkout page.You will now be able to edit the checkout page according to your liking.For step-by-step instructions, see our guide on how to customize checkout pages in WooCommerce.Once you are done, head back to the Store Checkout page and click on the \u2018Draft\u2019 button.Then, choose the \u2018Publish\u2019 option from the dropdown menu.Now, visit your WooCommerce store to see the custom checkout page.Here, you will see the trust seals at the bottom.For more details on getting the most out of FunnelKit, see our guide on how to make a high-converting sales funnel in WordPress.Method 3: How to Add Trust Badges to Checkout Pages for Digital ProductsIf you sell digital goods with Easy Digital Downloads (EDD), then it\u2019s actually super easy to add trust badges to your checkout pages. You\u2019ll just need to make sure that you first have a functional store for selling digital downloads in WordPress.You\u2019ll also need the WPCode plugin because it comes with built-in EDD locations that make it even easier to add trust badges to your store.Note\ud83d\udea8: Keep in mind the EDD specific locations are only available in the pro version of WPCode. If you use the free plan, then you can use the shortcode method instead. Important: Keep in mind that you will also need to add your own trust seal images to the WordPress media library. For details, see our guide on how to properly add images in WordPress.First, you will need to install and activate the WPCode plugin. For details, see our guide on how to install a WordPress plugin.Upon plugin activation, visit the Code Snippets \u00bb + Add Snippet page and choose the \u2018Add Your Custom Code (New Snippet)\u2019 option. Then, select \u2018HTML Snippet\u2019 as the code type.Now, simply add the following custom code into the \u2018Code Preview\u2019 box:<div class=\"wpcode-trust-badge\" style=\"text-align: center;\">\t<img src=\"\/wp-content\/uploads\/2025\/03\/trust-badge.png\" width=\"100\" alt=\"Trusted\" \/><\/div>Once you do that, make sure to add the URL of your trust badge image from the media library. If you\u2019re not sure where to find it, then please see our guide on how to get the URL of images you upload in WordPress.Then, scroll down to the \u2018Insertion\u2019 section and choose the \u2018Auto Insert\u2019 mode.After that, you need to expand the \u2018Location\u2019 section and switch to the \u2018eCommerce\u2019 tab.Next, scroll down to the \u2018Easy Digital Downloads\u2019 section and select the \u2018After the Checkout Cart\u2019 option. Now, your trust badges will automatically be added to your EDD checkout page.If you\u2019re using the free version of WPCode, then you\u2019ll need to copy the WPCode shortcode and paste it into your checkout page. For details, see our guide on how to add shortcodes in WordPress.Go ahead and toggle the \u2018Inactive\u2019 switch to \u2018Active\u2019 from the top.Then, click the \u2018Save Snippet\u2019 button to store your settings.Now, visit the checkout page in your digital downloads store.Here, you will notice that the trust badges are showing in your chosen location.Bonus Tips for Using Social Proof in Your Online StoreUsing random icons on your checkout page won\u2019t automatically boost conversions. Instead, you need the right trust signals in the right places.Here are a few tips to get the most out of social proof in your WordPress store:\ud83c\udfa8Match the Badges to Your Store\u2019s Design: Trust badges should stand out just enough to grab attention without clashing with your design. Avoid oversized, pixelated, or mismatched badges that make your checkout page look cluttered.\ud83d\udd25Test and See What Works Best: Not all badges work the same for every store. Try different placements, designs, and messaging to see what resonates with your customers. A\/B testing can help you find the perfect combination.\u2b50Show more social proof with customer reviews. Showing positive reviews from happy customers can also convince shoppers to complete their purchases. For details, see our guide on how to show Google, Facebook, and Yelp reviews in WordPress.\ud83d\udcb0Show real-time purchase notifications. Showing users that other customers are buying your products can convince them to do the same. Learn how to do this in our guide on how to create a live sale notification in WooCommerce.Related Guides for Boosting Sales in WordPressIf you liked this article, then please subscribe to our\u00a0YouTube Channel\u00a0for WordPress video tutorials. You can also find us on\u00a0Twitter\u00a0and Facebook. "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Uncategorized","item":"https:\/\/xn--adrimadiseo-beb.com\/uncategorized\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"How to Add Trust Badges to Checkout Pages in WordPress (& Boost Sales)","item":"https:\/\/xn--adrimadiseo-beb.com\/uncategorized\/how-to-add-trust-badges-to-checkout-pages-in-wordpress-boost-sales\/#breadcrumbitem"}]}]