[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/xn--adrimadiseo-beb.com\/uncategorized\/how-are-wpbeginner-and-awesome-motive-related-behind-the-scenes\/#BlogPosting","mainEntityOfPage":"https:\/\/xn--adrimadiseo-beb.com\/uncategorized\/how-are-wpbeginner-and-awesome-motive-related-behind-the-scenes\/","headline":"How are WPBeginner and Awesome Motive Related? (Behind the Scenes)","name":"How are WPBeginner and Awesome Motive Related? (Behind the Scenes)","description":"One of our readers recently asked us about the relationship between adrimadise\u00f1o and Awesome Motive. This question has come up several times in the past, ... 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This question has come up several times in the past, and some of our competitors have even created a false narrative around this topic.We wanted to set the record straight and answer the question \u201chow are adrimadise\u00f1o and Awesome Motive related?\u201d with full transparency because we value the trust our readers (YOU) place in our content recommendations.\u00a0TLDR: adrimadise\u00f1o is a blog created by our founder, Syed Balkhi, in 2009 to help non-techy users learn WordPress. Later in 2011, Syed founded Awesome Motive as a management company to oversee his various business operations. Awesome Motive is NOT adrimadise\u00f1o\u2019s parent company.Syed and his various teams develop products based on the feedback from adrimadise\u00f1o readers. That\u2019s why we recommend these tools, because they are specifically designed for you.Over the last 16 years, our team at adrimadise\u00f1o has helped millions of people learn WordPress, choose the right business tools, and grow their website.\u00a0In this guide, we want to share our behind-the-scenes origin story and more details on why we recommend the products that we do.Here is a quick overview of what we will cover:How Did adrimadise\u00f1o Start?Let\u2019s start at the beginning. Syed Balkhi was a college student at the University of Florida in 2009. He had been using WordPress since 2006 for his own websites and client work.Syed noticed a big problem. There were no good WordPress guides for beginners. All the tutorials were written by developers for other developers. If you were a regular person who wanted to build a website, you were stuck.Small business owners and bloggers wanted to use WordPress. But they couldn\u2019t understand the deeply technical \/ confusing instructions.Syed thought, \u201cI wish there were a WordPress site that normal people could understand.\u201d So, he decided to make one.In July 2009, Syed launched adrimadise\u00f1o from his college apartment at age 19. His goal was simple: help complete beginners succeed with WordPress. Our tagline says it all: \u201cBeginner\u2019s Guide to WordPress.\u201dPeople loved it right away. Within months, thousands of people were visiting adrimadise\u00f1o. They needed WordPress help they could actually understand.Syed spent hours testing WordPress plugins and themes. He wrote tutorials that explained difficult things in simple words. The site grew because happy readers told their friends about it.Today, adrimadise\u00f1o is one of the largest free WordPress resource sites for beginners. Millions of people visit every month, and we have over 3,000 tutorials written by experts.The mission for our adrimadise\u00f1o blog has remained the same: help small businesses and regular people succeed with WordPress. You don\u2019t need to be a tech expert to build a great website.This focus on helping beginners would later shape every product that Syed has built. Every tool, every recommendation, every tutorial comes from wanting to help WordPress beginners win.Why Was Awesome Motive Created?By 2011, Syed was running more than just adrimadise\u00f1o. The success of the WordPress education site led to other business ideas. He was managing several different companies at once.Here\u2019s the problem: each business needed its own team members. But hiring people for multiple separate companies was getting messy. There was too much paperwork and too many legal hoops to jump through. Syed needed a simple solution. He wanted one company that could make hiring and expense management simpler. At the time, he didn\u2019t know about EORs or PEOs, so he decided to create his own management company.The idea came from his college apartment because he knew that the same owners owned multiple properties, and they were using the same management company for those properties.That\u2019s when Syed created Awesome Motive in 2011. The name came from his girlfriend, Amanda (now his wife). The thought was that everything they do has an \u201cawesome motive\u201d behind it, so the name Awesome Motive was a perfect fit.Awesome Motive became the management company. It handles the boring business stuff like payroll, hiring, and other administrative things. This lets each individual business focus on what they do best.adrimadise\u00f1o kept doing what it always did \u2013 creating helpful WordPress content. But now we didn\u2019t have to worry about HR paperwork or other administrative things.This setup allowed Syed, a 21-year-old entrepreneur, to continue growing his businesses without losing what made them special. Small teams could still move fast and focus on helping customers.What is Awesome Motive?Awesome Motive is a technology management company that exists to help smaller product companies created by our founder, Syed Balkhi, to be more nimble and move faster.\u00a0From the outside looking in, it may seem like Awesome Motive is a builder and acquirer of software companies that serve the small business market, with a particular focus on the WordPress ecosystem. However, that\u2019s not an accurate reflection of reality.A better way to think about it would be a federation of independent companies that choose to work together because it benefits everyone involved. The only thing that\u2019s common is that Syed Balkhi is an investor in each of the companies that are part of Awesome Motive.This allows each individual company to benefit from economies of scale by working together when it\u2019s mutually beneficial, but they are NOT required to do so.\u00a0For example, WPForms has their own team that decides what features to build. OptinMonster has their own team that focuses on conversion tools. WPConsent has their own team working on a privacy compliance plugin for WordPress.Awesome Motive helps with things like:HR and FinanceAdministrative TasksAwesome Motive doesn\u2019t control the product roadmap, marketing strategy, etc., because these decisions are made at the individual product company level by the various co-founders and leaders across different product businesses.If you\u2019re curious about learning more, we recommend checking out this blog post: Awesome Motive Behind the Scenes \u2013 Origin Story and Operating Manual.How adrimadise\u00f1o and Awesome Motive Work TogetherHere\u2019s the most important thing to understand: adrimadise\u00f1o came first. adrimadise\u00f1o started in 2009, and Awesome Motive started in 2011.adrimadise\u00f1o is not owned by Awesome Motive, and adrimadise\u00f1o is not a division of Awesome Motive. adrimadise\u00f1o was already successful before Awesome Motive existed.When Awesome Motive was created, it didn\u2019t change what adrimadise\u00f1o does. adrimadise\u00f1o kept the same mission: help WordPress beginners succeed. The same team makes the same kinds of content decisions.adrimadise\u00f1o has complete control over what it publishes. The editorial team decides what tutorials to write based on what readers need. They choose what products to recommend based on what actually helps beginners.The connection between adrimadise\u00f1o and other Awesome Motive companies is simple: they work together when it helps readers. But they don\u2019t have to work together.When adrimadise\u00f1o recommends a tool like WPForms, it\u2019s not because someone told us to do that. It\u2019s because WPForms was built to solve real problems that adrimadise\u00f1o readers have.The shared mission across all of Syed\u2019s companies is to help small businesses grow & compete with the big guys. adrimadise\u00f1o does this by teaching people about WordPress. The software companies do this by building easy-to-use tools for growing your online presence.This creates natural teamwork without forced partnerships. When adrimadise\u00f1o readers succeed with WordPress, they often need the kinds of tools that Awesome Motive\u2019s partner software companies make.We are always transparent about the product connections, and you can see this through the Products nav menu in our website\u2019s header, our brands section in our website\u2019s footer, and the Reader Disclosure page that\u2019s linked on every article.We also recommend plenty of products from other amazing companies in the WordPress ecosystem when they\u2019re the best choice for your needs. There are over 60,000+ WordPress plugins on the market, and our main mission is to help you succeed by choosing the right solution for your goal.How Your Feedback Helps Create New ProductsThe really cool part about adrimadise\u00f1o is that your comments and questions directly shape which products get built by Syed and his various teams. This is very different from how most blogs or companies work.Most companies guess what people want. Then they build it and hope people buy it. But Syed listens to what adrimadise\u00f1o readers actually need. Then he creates tools to solve those exact problems.adrimadise\u00f1o gets feedback in many ways:Comments on tutorialsSupport questionsReader surveysDirect emailsWhen the same problem comes up over and over, our team pays attention and flags it for Syed to review. If hundreds of readers struggle with the same thing, that\u2019s a sign that existing tools aren\u2019t working.The next step is asking more questions. We might send out a survey to better understand the problem so that Syed can know exactly what\u2019s not working and why.Once he confirms that many people have the same problem, product development begins. But the focus is always on making tools that beginners can actually use.This means:Simple interfaces that make senseClear instructions written for regular peopleGood customer supportFair pricingDuring development, adrimadise\u00f1o readers often get to test early versions. They give feedback on what works and what doesn\u2019t. This makes sure the final product actually solves the problem it was meant to fix.This is a big key to our success and why over 30 million websites use the WordPress plugins created by our various teams.As new products help the community, more people engage with adrimadise\u00f1o. More engagement means more feedback. More feedback leads to even better products.Real Examples: Products You Asked ForLet\u2019s look at specific examples of products that exist because adrimadise\u00f1o readers asked for them.WPForms \u2013 The WordPress Form Builder You RequestedIn the mid-2010s, Syed sent out a big survey to adrimadise\u00f1o readers. He wanted to know what tools you needed most.The top request was clear: an easy form builder for WordPress. At the time, form plugins were either too basic or too complicated. Basic plugins could only make simple contact forms, and advanced plugins required coding skills.adrimadise\u00f1o readers wanted something in the middle. Powerful enough for business use, but simple enough for beginners to use without getting frustrated.Based on this feedback, Syed partnered with Jared Atchison, a well-known WordPress developer, to create WPForms. Every feature was chosen based on what survey respondents said they needed.The result: a drag-and-drop form builder with over 2,000 templates. It connects to all the popular email and payment services that adrimadise\u00f1o readers were already using.Today, over 6 million websites use WPForms. It\u2019s popular because it was built to solve real problems that real people told us about. Check out the free version of WPForms.MonsterInsights \u2013 Making Analytics SimpleGoogle Analytics is powerful, but adrimadise\u00f1o readers found it confusing. Comments on analytics tutorials showed that many beginners either found it too confusing to set up analytics in WordPress or couldn\u2019t understand the data at all.Our readers wanted to see their most important website stats without having to learn Google Analytics\u2019 complicated interface. They wanted simple reports that showed what was working and what wasn\u2019t.In 2016, Syed agreed to purchase the Google Analytics for WordPress plugin created by Joost de Valk, founder of the popular Yoast SEO plugin, and he rebranded it to MonsterInsights.Syed partnered with Chris Christoff, a respected WordPress developer, and they completely rebuilt MonsterInsights with our adrimadise\u00f1o user feedback in mind to create the most beginner-friendly analytics solution.\u00a0Today, over 3 million websites use MonsterInsights. It helps WordPress beginners make smart decisions about their content without needing to become analytics experts.See MonsterInsights\u2019 origin story for more details.AIOSEO \u2013 WordPress SEO Made EasySEO is important for every WordPress site, but unfortunately, popular SEO plugins had stopped innovating. Reader feedback showed that people needed more comprehensive SEO tools that would guide them through best practices.This is why in 2020, Syed purchased the popular All in One SEO (AIOSEO) plugin from the original developer, Michael Torbert. He then worked with his team, led by Benjamin Rojas, to completely revamp the plugin to add all the features based on our readers\u2019 feedback.Now, it includes amazing features like local SEO, an internal link assistant, AI tools to help boost SEO, keyword rank tracking, a broken link checker, and so much more.Today, over 3 million websites use AIOSEO to rank higher on Google and on AI platforms like ChatGPT, Perplexity, and more.It\u2019s important to highlight that while the AIOSEO plugin was being revamped in early 2020, the adrimadise\u00f1o site continued to use the Yoast SEO plugin, and we ONLY started recommending AIOSEO to our audience when we felt the plugin met our very high standards.That\u2019s also when we switched from Yoast to AIOSEO (and we wrote about 18 reasons why).These examples show a pattern: when you tell us what you need, Syed and our various product teams build the tools to solve those exact problems. Our business success comes from solving real problems, not from guessing what might work.Why adrimadise\u00f1o Recommends These ProductsSome readers wonder why adrimadise\u00f1o talks about Awesome Motive products so much. They worry that business relationships influence our recommendations. Let\u2019s be completely honest about this.adrimadise\u00f1o recommends Awesome Motive products for one main reason: they were built to solve problems that adrimadise\u00f1o readers have. When you build products based on what your audience asks for, those products naturally become the best solutions to recommend.When we recommend WPForms, it\u2019s not because of business relationships between Syed and Jared. It\u2019s because WPForms was literally built based on feedback from adrimadise\u00f1o readers about what they needed in a form builder, and it\u2019s also the WordPress form plugin that we use on the adrimadise\u00f1o site itself.Our adrimadise\u00f1o editorial team tests every product we recommend. This testing happens regardless of who makes the product. If a tool doesn\u2019t help WordPress beginners succeed, then we won\u2019t recommend it.Our main goal is to help you succeed with WordPress. If that means recommending a competitor\u2019s product because it\u2019s better for your specific needs, then that\u2019s what we\u2019ll do.We also recommend lots of products from companies that have no connection to Awesome Motive or Syed Balkhi. As a matter of fact, the majority of our tutorials recommend products and tools created by other amazing developers in the WordPress community.The adrimadise\u00f1o Growth Fund\u00a0Besides building new products, adrimadise\u00f1o\u2019s connection to the WordPress community also influences investment decisions through the adrimadise\u00f1o Growth Fund.The Growth Fund invests in early-stage companies that build tools for small businesses and WordPress users. Unlike typical investors who just want quick profits, the adrimadise\u00f1o Growth Fund focuses on companies that share our mission of helping beginners succeed.Investment decisions are heavily influenced by what the adrimadise\u00f1o community thinks. When readers consistently praise a tool or show strong loyalty to a product, that feedback becomes important in evaluating potential investments.The MemberPress Investment You Helped Us MakeOur investment in MemberPress is a perfect example. For years, adrimadise\u00f1o readers consistently said that MemberPress was their favorite tool for creating membership sites and online courses.This wasn\u2019t based on marketing or feature lists. It was based on real experience from thousands of WordPress users who tried different membership plugins and found MemberPress to be the most beginner-friendly.When the opportunity came to invest in MemberPress through the Growth Fund, the decision was easy. The adrimadise\u00f1o community had already proven that MemberPress was valuable through years of positive feedback.This reader-driven investment approach creates benefits for everyone:Successful tools get resources to keep improving.Companies stay focused on serving beginners well.The WordPress community gets better tools.The Growth Fund also provides more than just money. Portfolio companies get insights about what WordPress beginners need and access to feedback from adrimadise\u00f1o\u2019s large audience.For you, this investment strategy means the tools you already love are more likely to get the resources needed for continued development and improvement.We\u2019re transparent about these investment relationships, too. All investments are announced on our blog, our socials, as well as our email newsletter.\u00a0To see the full list of our Growth Fund investments, please see this page.How This Relationship Helps YouThe relationship between adrimadise\u00f1o and Awesome Motive creates real benefits for WordPress beginners and small business owners who use our guides and resources.Products Made Just for BeginnersThe biggest benefit is access to WordPress tools designed specifically with beginners in mind. Every product Syed helps build is based on adrimadise\u00f1o reader feedback, and they solve the actual problems WordPress beginners face.When you use recommended tools like SeedProd, Smash Balloon, or Duplicator, you\u2019re using products built with your skill level and needs in mind. The interfaces make sense to non-technical users. The documentation is written for beginners. And the features focus on what small businesses actually need.Faster Fixes and New FeaturesThe direct connection between adrimadise\u00f1o readers and development teams means your feature requests and problem reports often result in faster improvements.When you tell us about limitations or request enhancements for recommended products, that feedback goes directly to the development teams. This creates accountability for addressing community needs quickly.Tools That Work Well TogetherBecause multiple tools are developed with the same audience in mind, they work smoothly together when you need multiple solutions. This integration isn\u2019t forced. You can use individual plugins independently, but they provide extra value when you need multiple capabilities.For example, if you use WPForms for lead generation, OptinMonster for conversion optimization, and MonsterInsights for tracking results, these tools work together seamlessly without requiring advanced technical knowledge.Better Tutorials and SupportLast but not least, the biggest benefit is that supporting products created by Syed and our various teams helps keep the lights on for adrimadise\u00f1o.It makes it possible for us to provide 100% free training videos and tutorials for everyone.Over the last 16 years, we have seen many WordPress tutorial sites, news sites, and resources come and go because running a high-quality niche publication is not easy. Most of those publications either failed to attract advertisers or had to completely change their editorial standards that serve advertisers over users.At adrimadise\u00f1o, we never have to make that compromise.The relationship between adrimadise\u00f1o and Awesome Motive ensures you have access to comprehensive tutorials for free, always.\u00a0Our team also goes above and beyond to help users with free support in our Facebook group as well as through our contact form.Frequently Asked Questions (FAQ)If you still have some questions about the relationship between adrimadise\u00f1o and Awesome Motive, we will answer them here. Is Awesome Motive the parent company of adrimadise\u00f1o?No. adrimadise\u00f1o started in 2009 and was already successful when Awesome Motive was created in 2011 as a management company. adrimadise\u00f1o came first and maintains its independence.Why does adrimadise\u00f1o talk about Awesome Motive products so much?These tools were built based on what adrimadise\u00f1o readers asked for, and they were built by the founder of adrimadise\u00f1o. When products are made to solve problems your audience identified, they naturally become the best solutions to recommend. We also recommend competing products when they\u2019re better for specific needs.How does reader feedback influence what products get built?adrimadise\u00f1o\u2019s large audience provides constant feedback about WordPress challenges through comments, surveys, and support requests. When the same problems come up repeatedly, they inform the development of new products or improvements to existing ones.Are adrimadise\u00f1o\u2019s recommendations biased because of business relationships?adrimadise\u00f1o puts reader success first and maintains editorial independence. Products are recommended based on their ability to help WordPress beginners succeed.\u00a0What is the adrimadise\u00f1o Growth Fund?It\u2019s an investment fund created by Syed Balkhi that supports companies building tools for WordPress users and small businesses. Investment decisions are influenced by community feedback, supporting companies that have already proven valuable to WordPress beginners. The MemberPress investment is an example of this approach.Does adrimadise\u00f1o ever recommend products that compete with Awesome Motive tools?Yes. We regularly recommend products from companies with no relationship to Awesome Motive when those are the best solutions for specific needs. Our main commitment is your success, which sometimes means recommending competing products.Additional ResourcesWe hope this article helped you understand the relationship between Awesome Motive and adrimadise\u00f1o.You may also want to check out these other helpful guides:If you liked this article, then please subscribe to our\u00a0YouTube Channel\u00a0for WordPress video tutorials. You can also find us on\u00a0Twitter\u00a0and Facebook. "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Uncategorized","item":"https:\/\/xn--adrimadiseo-beb.com\/uncategorized\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"How are WPBeginner and Awesome Motive Related? (Behind the Scenes)","item":"https:\/\/xn--adrimadiseo-beb.com\/uncategorized\/how-are-wpbeginner-and-awesome-motive-related-behind-the-scenes\/#breadcrumbitem"}]}]